Digital showrooms for luxury bathrooms

Digital showrooms for luxury bathrooms


This year SARA Group is celebrating its 50th anniversary – 50 years of success in which SARA has grown to become one of the Middle East’s leading distributors of luxury bathroom products and high quality ceramics. The still dynamic company is now preparing for a digital future.

With digital showrooms a new process of planning, presenting and selling is dawning on SARA’s sales professionals. At the time being the entire SARA team is in learning how to use the new tools and programmes to be able to plan quickly, present emotionally and sell easily at a high price


To offer contractors and clients an all-around consultation Hazem Midani, Deputy Senior Vice President Retail and Projects, has inspired to start with a planning tool on the website. So everybody would be able to set up his own ideas into a plan and to try playfully from anywhere the possibilities with tiles and sanitary articles. The ViSoft web planner fitted exactly into the needs of the Middle East’s distributor and was adapted to its corporate identity.

First ideas

After having sketched some first ideas clients are invited to the showrooms where trained sales staff take over the professional planning. For moving around the showrooms and showing samples to the customers while planning a new bathroom or kitchen area sales people are equipped with a tablet. ViSoft ViPlan –in SARA’s CI again– helps planning rooms, exchanging tiles and articles, giving a first impression of the new bathroom. All this can be done on the move.

Clients could also use for further inspiration ViSoft ViPlan in the showrooms when installed on terminals. Another easy way to start a new project – by touch!

Emotional pictures

The new bathroom once planned and designed SARA’s sales team uses ViSoft Premium and ViSoft Photo Tuning to create a photorealistic or 3D-visualization of the project. “When our customer presents the new bathrooms to their clients on big screens, it is an emotional picture they get. This is when they actually make their final decision of purchase and our customer can sell high quality at a high price”, explains Daniel Treimer, ViSoft sales representative for the Middle East.

For reassuring clients in their decision and making them even feel their new bathroom (or maybe just topping the screen presentation) SARA’s Deputy Senior Vice President Retail and Projects has decided to take advantage of ViSoft Virtual Reality. Six showrooms spread across the United Arabian Emirates, the Kingdom of Saudi-Arabia and the Lebanon offer the virtual experience of future rooms to Sara’s clients.


SARA Group is one of the leading retail, project, and wholesale distributors of luxury bathroom products, high quality ceramics, world class hospitality products, and beautifully designed chinaware, glassware, and cutlery. Located in the Middle East it provides unique lifestyle solutions to its customers whether they are furnishing their home or fitting out a five-star hotel.


ViSoft LogoAbout ViSoft

Founded in 1995, ViSoft develops and sells specialized software tools for the tile and sanitary industry. Companies of every size work with ViSoft software to plan, visualize and sell. 3.500 users in 72 countries – manufacturers, retailers and small family businesses – rely on ViSoft and its software.

Smart state-of-the-art solutions support planning activities, customer consultation on site, on the web, as well as in the showroom. Thanks to the cooperation with more than 560 leading manufacturers, ViSoft maintains the world’s largest and most up-to-date sanitary and tile database.